PPC Archives - Broadplace

Effective ad copy writing tips for your business

Sep 22, 2017 | Content, PPC

PPC and digital marketing are forever moving forward, but writing ad copy remains a key focus of any campaign regardless of platform changes. Here are some tips for writing effective ad copy for your business. You can also speak to our expert team at Broadplace about...

5 tools to find negative keywords (that everybody doing Google Adwords should be using)

Aug 24, 2017 | PPC

Negative keywords allow businesses who are running a Google Adwords campaign to restrict their PPC advertisements so that they reach a more relevant audience. Adding negative keywords to your campaigns will help to target your advert properly and ensure you get the...

The Dos and Don’ts of Keyword Optimisation

Aug 7, 2017 | PPC, SEO

Choosing which keywords to rank for is the foundation of any successful PPC and SEO campaign. So whether you’re embarking on a Google Adwords campaign, or you simply want to ensure your website is visible in the organic search results for keywords related to your...

Why You Shouldn’t Pause Campaigns Over Christmas

Nov 11, 2016 | PPC

Are you thinking it’s better to Pause Ad Campaigns at Christmas? It’s tempting to wind down for the Christmas period. The office Christmas party, more lunchtime drinks – it all makes us feel like we should be putting everything on pause. We get it....

What You Really Need To Become A Digital Account Manager

Jun 2, 2016 | PPC

Before I started training as an Account Manager at Broadplace Advertising, I wondered what made a good Account Manager and what you really need to become a digital Account Manager. I wondered if it would be easy to retrain in an industry like this. To be honest, it...

Become a Well Organised Google Account Manager

Aug 3, 2015 | PPC

I have been managing Google AdWords accounts for a while now. Previously, I was lucky (unlucky?) enough to look after between 2 and 4 accounts at a time. So, I had plenty of time to set up, review, optimise and report for each of the accounts. On the one hand...

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Effective ad copy writing tips for your business

5 tools to find negative keywords (that everybody doing Google Adwords should be using)

The Dos and Don’ts of Keyword Optimisation

Why You Shouldn’t Pause Campaigns Over Christmas

What You Really Need To Become A Digital Account Manager

Become a Well Organised Google Account Manager

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