Broad match has a bad rap. They used to be the match type we all avoided. By bidding on them, we were less targeted, the CPCs were higher in the auction, and if we weren’t careful, we could blow our budget on some irrelevant terms. But that was then, and this is now....
Server-side tracking is becoming something that is no longer just a ‘nice-to-have’ for any business running digital activity. With platforms going cookieless, GDPR, ad-blockers and platforms constantly looking to make privacy updates, all that rich third party data...
Performance Max (PMAX) campaigns have emerged as the cornerstone of PPC advertising strategies, offering unparalleled simplicity and conversions a plenty. However, amidst their ease of setup and success, lies a significant hurdle: deciphering their performance...
There’s a lot of pressure on making sure that you get your marketing activity right when you’re a small, local business. You’re usually competing against the big boys and with a smaller budget, smaller team and much less brand awareness. It’s like taking a water...
In today’s annoyingly fast-paced and ever evolving digital landscape, where search engines are super-smart and social media reigns supreme, paid marketing is an absolute must if you’re a dental practice looking to stand out amidst fierce competition. When done right,...
In today’s digital world, online businesses strive to make data-driven decisions to optimize their advertising strategies. Facebook, being one of the most popular advertising platforms, offers various tools to help you track and measure the effectiveness of your...
