How to Edit Your Copy: Line Edits
In the grand finale of our three-part series on how to edit your copy, I bring you: line edits. Okay. So you’ve written your copy. You’ve poured your heart and soul into it. You’ve bled on the keyboard. You’ve Googled “how to cure butt...
How to Edit Your Copy: Function Edits
Welcome to the second instalment of the how-to-edit-your-copy series. This month, we’re talking about… ✨Function Edits✨ What Are Function Edits? Function edits are exactly what they sound like. They make sure every part of your copy functions the way it should,...
Why Reliable Hosting and Domain Management is Critical for Business Growth
Here’s something I’ve learned after years in this business: the flashiest campaign in the world won’t save you if your website crashes when it matters most. I’ve watched brilliant brands stumble because they treated their hosting like an afterthought – right up...
Selling on Amazon? Here’s how not to fail at it (and Actually Profit)
If your products aren’t on Amazon, you’re basically ignoring the world’s biggest shop where everyone already has their wallets out and are ready to buy from you. Amazon isn’t just a platform to consider—it’s a place where your customers are already shopping. By...
How to Edit Your Copy: Value Edits
Welcome to Copy That!, your go-to series where our SEO Account Manager, Becca Inman, shares her fresh takes, proven strategies, and insider tips on the art and science of copywriting. Follow along as we explore the intersection of creativity and SEO – one...
Why UGC is a Game-Changer for Small Businesses
If you’re running a small business right now, you already know: trust is everything. And in 2025, it’s getting harder and harder to buy your way into it with polished ads and flashy marketing campaigns. People want real. They want relatable. They want...
How To Configure Enhanced Revenue Tracking for Google Ads
In today’s data-driven marketing landscape, understanding the precise impact of your advertising efforts is crucial. For businesses that rely on Google Ads to drive online sales, configuring enhanced revenue tracking can be a game-changer. By accurately tracking...
Ad Fatigue? How Multi-Modal Ads Can Help You Re-Engage Your Audience
You know the feeling, your campaign’s been running a few weeks, the click-through rate starts dipping, conversions stall, and the once “high-performing creative” just…flatlines. Welcome to the frustrating but familiar world of ad fatigue....
