Broadplace has made its way onto another shortlist for the fantastic work delivered for luxury gourmet retailer, the Good Food Network. As the pandemic hit in March 2020 we realised the importance of digital would be catalysed for The Good Food Network. Search volume and intent increased, therefore we took the opportunity to scale marketing investment across Facebook in August 2020.
“In 2020 – 2021 they have surpassed themselves. We adopted a multi-channel strategy with them (using search and Facebook/ display), and the result is a year which has seen our sales more than double. Highlights include a very effective targeting of the French community in the UK (our core audience), a highly successful Q4 strategy which made the most of Christmas gifting, and a very strong development into caviar sales, which we want to develop.” Christian Gimblett, The Good Food Network.
