The challenge

Just Keepers were looking to increase the revenue and improve the returrn on ad spend (ROAS) from their Google Ads activity.

Just Keepers, being a football accessory retailer, sell across a big range of products from gloves to the padded kit, from big names such as Nike and Adidas to a variety of countries.

They required a strategy that could help them promote their vast array of products across the different source markets, increase their profitability and grow total sales.

The Broadplace approach

With such a vast array of inventory, it was necessary to break out the campaigns to a brand level and drill them down further to a targeted location level to make sure they were as optimised as possible, avoiding any overlaps or competiting keywords.

Applying a clear naming conventionsacross the account’s new brand-level campaigns allowed much more effective management and monitoring of the performance.

The top performaning products and areas were identified quickly as a result of the new setup. It enabled quick reactions and changes in strategy to help maintain the healthy revenue growth and also improved Just Keepers ROAS.

The results

In just one year we were able to deliver real results for Just Keepers with steady growth thanks to the new campaign structure.

Just Keepers experienced the improvement ROAS they had sought, with an increase of 15% YOY.

The new campaigns had a great impact on revenue growth for the account too. Both total sales and revenue had grown as a result of the changes, increasing by 9% YoY.