Microsoft Advertising Reaches New Markets

Broadplace Advertising has been awarded the Elite Channel Partner status by Microsoft Advertising – we are now one of only three elite partners in the United Kingdom! As a Microsoft Advertising Partner in this group, we have high capabilities and passion to drive success. Elite Channel Partners like us get superior access to new Microsoft products and services, through exclusive access to: training, marketing and technology.

Speaking of the Elite Channel Partnership, Ajay Syal said,

“We are delighted to have been accredited with Bing Elite Channel Partner status which demonstrates our belief and commitment to Bing Ads. We are confident that with the additional support from Microsoft we will be able to further fuel this growth. The initial signs from Q1 2019 are definitely telling us we are heading in the right direction.”

April 2019

In April 2019, one of our team leads, Michal Wielechowski, visited Microsoft’s ‘Bing Discover Days’ event in Dublin, with our Managing Director, Ajay Syal. The two day conference offered a unique opportunity to network and meet senior Microsoft leaders.

Later in April, we discovered that Bing Ads was changing to Microsoft Advertising. Rik van der Kooi, corporate vice-president for Microsoft Advertising said:

“In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business”. (Search Engine Land)

We are excited about how the brand is further developing it’s access to wider networks – such as Outlook and LinkedIn! As a result of these changes, we will be able to offer our paid search clients additional benefits.

May 2019

In May, our Managing Director, Ajay Syal, and Chief Executive Officer, Rohit Chugh, visited the Microsoft Advertising summit in Seattle. Ajay and Rohit came away with an award for top EMEA growth partner! The award represented the substantial growth of our Bing Ads spend and product adoption in 2018. In November 2018, Microsoft was given the title of the world’s most valuable company.

“Microsoft had overtaken Apple to become the world’s most valuable company, a stunning climax in a year that also saw it pass Amazon and Google’s Alphabet Inc.” (Bloomberg)

Consequently, we have recently noticed Bing catching up with our Google accounts! Our customers are beginning to see the value of Bing’s search audience.

“According to Bing, half of the users on their audience network are married or living with a domestic partner” and “40% of the network is between 35-54 years old.”(AdEspresso)

The above demographic is a group that our clients are keen to tap into and we’re happy to support them in that journey! Want to find out more about how you can make use of the Microsoft Advertising network? Call us today on:  020 7993 9853